The recent “Chewing the Fat” event at BOMO on Dean Park Crescent brought together a panel of local media and business voices to explore the future of storytelling in Bournemouth and the wider Dorset area. Hosted by Dan Ware, the session featured contributors from organisations including Bournemouth Echo, Bournemouth University and Total Guide to, creating a well-rounded discussion on how local narratives are shaped and shared.
The conversation focused on how media continues to evolve, with key themes including the growing influence of AI, the importance of authentic content, and the role of influencer marketing in shaping public perception. While digital tools are advancing, the panel highlighted that human insight and local knowledge remain essential, especially when it comes to building trust and relevance within communities.
A strong emphasis was placed on the value of in-person connection, with the event itself acting as proof that offline engagement still plays a vital role in business and community growth. Attendees were encouraged to think beyond single-channel strategies and instead adopt a more integrated approach that combines digital innovation with real-world interaction.
Ultimately, the event reinforced a simple but powerful message: media is still about connection, community, and meaningful storytelling. By working collaboratively and sharing diverse perspectives, local businesses and organisations can help shape a positive and engaging future for Bournemouth, ensuring the region’s story continues to evolve in a way that reflects its people and potential.
To read the full story, visit Total Guide to Dorset to read more.
